Brand Identity

ADIDAS ORIGINALS

Physique:

The color of adidas originals are blue, adidas uses 3 lines in it´s sneakers as the shape of the foot.

Personality:

Sports, quality, cool, nothing impossible, adventure, happiness.

Culture:

Bring comfort, security, culture around the world, its accessories from all kind of people, they have a line inspired in LGBTI group, so they feel identify with adidas to an feel adidas yours.

Sef-Image:

Fun brand, colourful, younger brand, make customer feel comfortable and free thinking.

Reflection:

Be in fashion.

Relationship:

Friendliness, cool.